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In early 1995, Mars ran a advertising where people were being invited to vote on which of blue, pink, or purple would swap the tan M&M's. Blue was the winner with 54% from the votes.[73] It changed tan in late 1995. Shoppers could vote by contacting 1-800-Pleasurable-Shade. Adverts for The brand new blue hues showcased a simple and an almond blue M